Annual report pursuant to Section 13 and 15(d)

Document and Entity Information

Document and Entity Information - USD ($)
12 Months Ended
Jan. 29, 2022
Apr. 21, 2022
Jul. 31, 2021
Document Information [Line Items]      
Document Type 10-K    
Document Annual Report true    
Document Period End Date Jan. 29, 2022    
Entity Registrant Name iMedia Brands, Inc.    
Document Transition Report false    
Entity File Number 001-37495    
Entity Incorporation, State or Country Code MN    
Entity Tax Identification Number 41-1673770    
Entity Address, Address Line One 6740 Shady Oak Road,    
Entity Address, City or Town Eden Prairie,    
Entity Address, State or Province MN    
Entity Address, Postal Zip Code 55344-3433    
City Area Code 952    
Local Phone Number 943-6000    
Entity Voluntary Filers No    
Entity Well-known Seasoned Issuer No    
Entity Public Float     $ 117,966,034
Entity Current Reporting Status Yes    
Entity Interactive Data Current Yes    
Entity Filer Category Accelerated Filer    
Entity Small Business true    
Entity Emerging Growth Company false    
ICFR Auditor Attestation Flag true    
Entity Shell Company false    
Auditor Name DELOITTE & TOUCHE LLP    
Auditor Firm ID 34    
Auditor Location Minneapolis, Minnesota    
Entity Central Index Key 0000870826    
Current Fiscal Year End Date --01-29    
Document Fiscal Year Focus 2021    
Document Fiscal Period Focus FY    
Amendment Flag false    
Entity Common Stock, Shares Outstanding   21,730,523  
Common Stock      
Document Information [Line Items]      
Title of 12(b) Security Common Stock, $0.01 par value    
Trading Symbol IMBI    
Security Exchange Name NASDAQ    
8.5% Senior unsecured notes      
Document Information [Line Items]      
Title of 12(b) Security 8.5% Senior Note due 2026    
Trading Symbol IMBIL    
Security Exchange Name NASDAQ