Annual report pursuant to Section 13 and 15(d)

Related Party Transactions (Details)

v3.7.0.1
Related Party Transactions (Details)
3 Months Ended 12 Months Ended
Mar. 24, 2017
board_members
Jan. 31, 2017
USD ($)
$ / shares
shares
Nov. 18, 2014
USD ($)
shares
Feb. 25, 2009
demand_registration
board_members
shares
Jan. 28, 2017
USD ($)
shares
Jan. 28, 2017
USD ($)
board_members
shares
Jan. 30, 2016
USD ($)
shares
Jan. 31, 2015
USD ($)
Apr. 29, 2016
$ / shares
shares
Jul. 10, 2015
Related Party Transaction [Line Items]                    
Common Stock, shares owned by related party | shares         65,192,314 65,192,314 57,170,245      
Related party, ownership interest in Company, percentage                   4.99%
Number of board members appointed by affiliates who hold beneficial ownership, Upper limit | board_members       3            
Minimum beneficial ownership percentage of partners, Upper limit       50.00%            
Beneficial ownership to equal at least 50% as of February 25, 2009, Shares | shares       8,700,000            
Number of board members appointed by affiliates who hold beneficial ownership, Lower limit | board_members       2            
Minimum beneficial ownership percentage of partners, Lower limit       10.00%            
Number of board of directors designated by GE Equity or NBCU serving on board | board_members           0        
Registration Rights Agreement, number of aggregate demand registrations | demand_registration       5            
Stock issued to purchase trademark, Shares | shares     178,842              
Stock issued to purchase assets, Value | $     $ 1,044,000         $ 1,044,000    
Cash consideration to acquire intangible assets | $     20,000              
Professional fees incurred in association with acquiring trademark | $     $ 39,000              
GE [Member]                    
Related Party Transaction [Line Items]                    
Common Stock, shares owned by related party | shares                 3,545,049  
Sale of stock, price per share | $ / shares                 $ 2.15  
NBCU [Member]                    
Related Party Transaction [Line Items]                    
Common Stock, shares owned by related party | shares         7,141,849 7,141,849        
Related party, ownership interest in Company, percentage         11.00% 11.00%        
Related party cash payment for right to use a specified channel in the Boston market area | $         $ 500,000          
Number of board members appointed by affiliates who hold beneficial ownership, Upper limit | board_members           1        
Minimum beneficial ownership to retain board seat, percentage           5.00%        
Affiliate ownership percentage threshold to sell outstanding shares, Lower threshold           5.00%        
Affiliate ownership percentage threshold to sell outstanding shares, Upper threshold           90.00%        
Maximum aggregate transfer of beneficial ownership to individual, percentage           20.00%        
Repurchase Letter Agreement [Member]                    
Related Party Transaction [Line Items]                    
Number of board of directors designated by GE Equity or NBCU serving on board | board_members 1                  
Repurchase Letter Agreement [Member] | NBCU [Member]                    
Related Party Transaction [Line Items]                    
Common Stock, shares owned by related party | shares   2,741,849                
Percentage of ownership in Company after transaction   4.50%                
Related party, ownership interest in Company, percentage   6.70%                
Sale of stock, price per share | $ / shares   $ 1.12                
Common stock repurchased from NBCU, Shares | shares   4,400,000                
Common stock repurchased from NBCU, Value | $   $ 4,900,000                
Newgistics, Inc. [Member]                    
Related Party Transaction [Line Items]                    
Purchases from related party | $           $ 4,910,000 $ 4,517,000 $ 4,680,000    
On Air Food Supplier [Member]                    
Related Party Transaction [Line Items]                    
Purchases from related party | $           $ 1,866,000 $ 3,467,000