Annual report pursuant to Section 13 and 15(d)

Business Segments and Sales by Product Group

v3.22.1
Business Segments and Sales by Product Group
12 Months Ended
Jan. 29, 2022
Business Segments and Sales by Product Group  
Business Segments and Sales by Product Group

(11)  Business Segments and Sales by Product Group

During fiscal 2021, the Company changed its reportable segments into three reporting segments: entertainment, consumer brands and media commerce services. The Company’s Chief Executive Officer began reviewing operating results of the three segments: entertainment, consumer brands and media commerce services in Q4 of 2021. These segments reflect the way the senior management and the Company’s chief operating decision makers evaluate the Company’s business performance and manages its operations. The corresponding current and prior period segment disclosures have been recast to reflect the current segment presentation.

Entertainment Segment – the entertainment segment is comprised of its television networks, ShopHQ, ShopBulldogTV, ShopHQHealth, ShopJewelryHQ and 1-2-3.tv.

ShopHQ is the Company’s flagship, nationally distributed shopping entertainment network that offers a mix of proprietary, exclusive, and name-brand merchandise in the categories of Jewelry and Watches, Home, Beauty and Health, and Fashion and Accessories, directly to consumers 24 hours a day, 365 days a year using engaging interactive video.
ShopBulldogTV, which launched in the fourth quarter of fiscal 2019, is a niche television shopping entertainment network that offers male-oriented products and services to men and to women shopping for men.
ShopHQHealth, which launched in the third quarter of fiscal 2020, is a niche television shopping entertainment network that offers women and men products and services focused on health and wellness categories such as physical, mental and spiritual health, financial and motivational wellness, weight management and telehealth medical services.
ShopJewelryHQ, which digitally launched in the fourth quarter of fiscal 2021, is a niche television shopping entertainment network that offers jewelry products and services to men and to women.
1-2-3.tv, which was acquired in November 2021, is the leading German interactive media company, disrupting Germany's TV retailing marketplace with its expertise in proprietary live and automated auctions that emotionally engage customers with 1-2-3.tv's balanced merchandising mix of compelling products shipped directly to their homes.

Each entertainment network offers engaging, interactive video programming distributed primarily in linear television through cable and satellite distribution agreements, agreements with telecommunication companies and arrangements with over-the-air broadcast television stations. This interactive programming is also streamed live online on the respective network’s digital commerce platforms that sell products which appear on the Company’s television networks as well as offer an extended assortment of online-only merchandise. These networks’ interactive video is also available on leading social platforms over-the-top (“OTT”) platforms and ConnectedTV platforms (“CTV”) such as Roku, AppleTV, and Samsung connected televisions, mobile devices, including smartphones and tablets.

Consumer Brands Segment – The consumer brands segment is comprised of Christopher & Banks (“C&B”), J.W. Hulme Company (“JW”), Cooking with Shaquille O’Neal (“Shaq”), OurGalleria.com and TheCloseout.com.

Christopher & Banks (“C&B”) – The Company’s flagship consumer brand, C&B was founded in 1956 and is a brand that specializes in offering women’s value-priced apparel and accessories that cater to women of all sizes, from petite to missy to plus sizes. Its internally designed, modern and comfortable apparel and accessories provide customers with an exclusive experience. The brand was acquired by us in partnership with Hilco Capital in March 2021. C&B’s omni-channel business model includes digital advertising driven online revenue, five brick and mortar retail stores, direct-to-consumer catalogs and a growing wholesaling business driven primarily by C&B’s television programming on our entertainment networks.
J.W. Hulme Company (“JW”) – JW was founded in 1905 and is an iconic brand offering men and women high quality accessories made by craftswomen and craftsmen the world over. The brand was acquired by the Company in 2019. JW’s omni-channel business model includes two brick and mortar retail stores, direct-to-consumer catalogs, digital advertising driven online revenue and a growing wholesaling business driven primarily by JW’s television programming on our entertainment networks.
Cooking with Shaquille O’Neal (“Shaq”) – The Company offers Shaq kitchen products and watches designed and curated by Shaq via its licensing agreement with Authentic Brands Group. Shaq’s omnichannel business model is driven by Shaq’s television programming on our entertainment networks.
OurGalleria.com and TheCloseout.com are online marketplaces with business models driven by its television programming on our television networks. OurGalleria.com is a higher-end online marketplace for discounted merchandise, offering an exciting shopping experience with a selection of curated flash sales and events.
TheCloseout.com is a lower-end online marketplace for discounted merchandise, offering quality products at deeply discounted prices. The Company obtained a controlling interest in TheCloseout.com in 2021.

Media Commerce Services Segment – The media commerce services segment is comprised of iMedia Digital Services (“iMDS”), Float Left (“FL”) and i3PL.

iMedia Digital Services (“iMDS”) – The Company’s flagship media commerce service brand is iMDS, which is a digital advertising platform specializing in engaging shopping enthusiasts online and in OTT marketplaces. iMDS’s suite of services includes its Retail Media Exchange (“RME”) and value-added services (“VAS”). RME is an advertising auction platform for advertisers, digital publishers, supply-side-platforms (SSPs) and demand-side platforms (DSPs). VAS is a suite of services centered on offering managed and self-serve end-to-end, white-label digital platforms for domestic multichannel video programming distributors (MVPDs), internet service providers (ISPs), digital publishers and ecommerce brands. iMDS’s growth strategy is driven by its ability to differentiate its advertising platform by offering solutions that include our first-party shopping enthusiast data created continually by our entertainment and consumer brand segments. iMDS is primarily comprised of Synacor’s Portal and Advertising business, which the Company acquired in July of 2021.
Float Left (“FL”) – FL is an OTT SaaS app platform that offers media and consumer brands the digital tools they need to deliver engaging television experiences to their audiences within the OTT and ConnectedTV ecosystems. FL offers custom, natively built solutions for Roku, Fire TV, Apple TV, Web, iOS and Android Mobile, and various smart TVs. Its growth strategy is driven by its ability to integrate iMDS’s advertising operations within its OTT SaaS platform and continue to deliver sophisticated end-to-end OTT apps. FL was acquired by us in 2019.  
i3PL offers end-to-end, white label, managed services specializing in ecommerce customer experience and fulfillment services through its Bowling Green distribution center. i3PL’s business model is driven primarily by providing these services to vendors, clients and customers within our entertainment and consumer brands segments.

Summarized Financial Information by Segment

Summarized financial information by segment for the fiscal years ended January 29, 2022, January 30, 2021, and February 1, 2020 is as follows:

Media

Consumer

Commerce

 

Entertainment

Brands

Services

Consolidated

Fiscal Year Ended January 29, 2022:

 

  

 

  

 

  

Net Sales

$

478,945

$

44,347

$

27,842

$

551,134

Gross Margin

 

 

192,572

 

21,957

 

8,087

 

222,616

Operating Income (loss)

 

 

(13,500)

 

1,609

 

1,166

 

(10,725)

Fiscal Year Ended January 30, 2021:

 

 

  

 

 

  

 

 

  

 

Net Sales

$

445,452

$

2,155

$

6,564

$

454,171

Gross Margin

 

 

163,897

 

894

 

2,262

 

167,053

Operating Income (loss)

 

 

(6,286)

 

(1,599)

 

(55)

 

(7,940)

Fiscal Year Ended February 1, 2020:

 

 

  

 

 

  

 

 

  

 

Net Sales

$

496,169

$

2,274

$

3,379

$

501,822

Gross Margin

 

162,806

795

36

163,637

Operating Income (loss)

 

(49,723)

(1,928)

(874)

(52,525)

The chief operating decision maker does not review disaggregated assets on a segment basis; therefore, such information is not presented.

Segment Revenues by Product Line

Fiscal Year Ended

January 29,

    

January 30,

    

February 1,

Entertainment:

2022

2021

2020

Jewelry & Watches

$

191,675

$

164,200

$

200,948

Health, Beauty & Wellness

103,475

129,858

80,945

Home

77,879

62,118

106,025

Fashion & Accessories

57,999

45,261

65,616

Other (primarily shipping & handling revenue)

47,917

44,015

42,635

Total entertainment revenues

$

478,945

$

445,452

$

496,169

Fiscal Year Ended

January 29,

    

January 30,

    

February 1,

Consumer Brands:

2022

2021

2020

Fashion & Accessories

$

40,321

$

2,177

$

2,275

Home

1,786

Jewelry & Watches

1,690

Other (primarily shipping & handling revenue)

550

(22)

(1)

Total consumer brand revenues

$

44,347

$

2,155

$

2,274

Fiscal Year Ended

January 29,

    

January 30,

    

February 1,

Media Commerce Services:

2022

2021

2020

Syndication

$

14,466

$

$

Advertising & Search

7,558

OTT

2,281

2,254

167

Other

3,537

4,310

3,212

Total media commerce services revenues

$

27,842

$

6,564

$

3,379

Geographic Information

The table below presents revenues and long-lived assets information by geographic area:

Fiscal Year Ended

January 29,

    

January 30,

    

February 1,

2022

2021

2020

Net Sales:

United States

$

508,938

$

454,171

$

501,822

Foreign

42,196

Total

$

551,134

$

454,171

$

501,822

Total Assets:

United States

$

400,323

$

226,637

$

212,743

Foreign

122,324

Total

$

522,647

$

226,637

$

212,743

Long-Lived Assets:

United States

$

166,536

$

52,908

$

51,803

Foreign

95,671

Total

$

262,207

$

52,908

$

51,803

Major Customers

For the years ended January 29, 2022, January 30, 2021, and February 1, 2020, the Company had no major customers that accounted for more than 10% of net sales.