Annual report pursuant to Section 13 and 15(d)

Document and Entity Information

Document and Entity Information - USD ($)
12 Months Ended
Jan. 30, 2021
Apr. 16, 2021
Jul. 31, 2020
Document and Entity Information [Abstract]      
Document Type 10-K    
Document Annual Report true    
Document Transition Report false    
Document Period End Date Jan. 30, 2021    
Entity File Number 001-37495    
Entity Registrant Name iMedia Brands, Inc.    
Entity Incorporation, State or Country Code MN    
Entity Tax Identification Number 41-1673770    
Entity Address, Address Line One 6740 Shady Oak Road,    
Entity Address, City or Town Eden Prairie,    
Entity Address, State or Province MN    
Entity Address, Postal Zip Code 55344-3433    
City Area Code 952    
Local Phone Number 943-6000    
Title of 12(b) Security Common Stock, $0.01 par value    
Trading Symbol IMBI    
Security Exchange Name NASDAQ    
Entity Well-known Seasoned Issuer No    
Entity Voluntary Filers No    
Entity Current Reporting Status Yes    
Entity Interactive Data Current Yes    
Entity Filer Category Non-accelerated Filer    
Entity Small Business true    
Entity Emerging Growth Company false    
ICFR Auditor Attestation Flag false    
Entity Shell Company false    
Entity Public Float     $ 32,284,000
Entity Common Stock, Shares Outstanding   16,311,236  
Entity Central Index Key 0000870826    
Document Fiscal Year Focus 2020    
Amendment Flag false    
Document Fiscal Period Focus FY    
Current Fiscal Year End Date --01-30