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UNITED STATES SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-Q

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended April 30, 2022

OR

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Commission File Number 001-37495

Graphic

iMedia Brands, Inc.

(Exact Name of Registrant as Specified in Its Charter)

Minnesota

   

41-1673770

(State or Other Jurisdiction of

(I.R.S. Employer

Incorporation or Organization)

Identification No.)

6740 Shady Oak Road, Eden Prairie, MN 55344-3433

(Address of Principal Executive Offices, including Zip Code)

952-943-6000

(Registrant’s Telephone Number, Including Area Code)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Trading Symbol(s)

Name of each exchange on which registered

Common Stock, $0.01 par value

IMBI

The Nasdaq Stock Market, LLC

8.5% Senior Unsecured Notes due 2026

IMBIL

The Nasdaq Stock Market, LLC

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes No

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer

Accelerated filer

Non-accelerated filer

Smaller reporting company

Emerging growth company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes No

As of June 2, 2022 there were 24,084,017 shares of the registrant’s common stock, $0.01 par value per share, outstanding.

Table of Contents

iMEDIA BRANDS, INC. AND SUBSIDIARIES

FORM 10-Q

TABLE OF CONTENTS

April 30, 2022

Part I. Financial Information

Page

Item 1. Financial Statements (Unaudited)

Condensed Consolidated Balance Sheets as of April 30, 2022 and January 29, 2022

3

Condensed Consolidated Statements of Operations for the Three-Month Periods Ended April 30, 2022 and May 1, 2021

4

Condensed Consolidated Statements of Comprehensive Income (Loss) for the Three-Month Periods Ended April 30, 2022 and May 1, 2021

5

Condensed Consolidated Statements of Shareholders’ Equity for the Three-Month Periods Ended April 30, 2022 and May 1, 2021

6

Condensed Consolidated Statements of Cash Flows for the Three-Month Periods Ended April 30, 2022 and May 1, 2021

7

Notes to Condensed Consolidated Financial Statements as of April 30, 2022

8

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

35

Item 3. Quantitative and Qualitative Disclosures About Market Risk

49

Item 4. Controls and Procedures

49

Part II. Other Information

Item 1. Legal Proceedings

49

Item 1A. Risk Factors

50

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

50

Item 3. Defaults Upon Senior Securities

50

Item 4. Mine Safety Disclosures

50

Item 5. Other Information

50

Item 6. Exhibits

51

Signatures

52

2

Table of Contents

PART I — FINANCIAL INFORMATION

Item 1.FINANCIAL STATEMENTS

iMEDIA BRANDS, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS
(in thousands, except share and per share data)

(Unaudited)

    

April 30,

    

January 29,

2022

2022

ASSETS

 

  

 

  

Current assets:

 

  

 

  

Cash

$

12,049

$

11,295

Restricted Cash

1,893

1,893

Accounts receivable, net

 

76,166

 

78,947

Inventories

 

115,300

 

116,256

Current portion of television broadcast rights, net

24,723

27,521

Prepaid expenses and other

 

21,484

 

18,340

Total current assets

 

251,615

 

254,252

Property and equipment, net

 

47,405

 

48,225

Television broadcast rights, net

69,698

74,821

Goodwill

93,158

99,050

Intangible assets, net

28,725

27,940

Other assets

 

17,457

 

18,359

TOTAL ASSETS

$

508,058

$

522,647

LIABILITIES AND SHAREHOLDERS’ EQUITY

 

  

 

  

Current liabilities:

 

  

 

  

Accounts payable

$

85,666

$

89,046

Accrued liabilities

 

43,575

 

44,388

Current portion of television broadcast rights obligations

31,868

31,921

Current portion of long-term debt

 

24,095

 

14,031

Current portion of operating lease liabilities

 

1,764

 

2,331

Deferred revenue

 

1,593

 

427

Total current liabilities

 

188,561

 

182,144

Long-term broadcast rights obligations

 

77,114

 

81,268

Long-term debt, net

 

175,546

 

176,432

Long-term operating lease liabilities

4,877

5,169

Deferred tax liability

5,484

5,285

Other long-term liabilities

2,827

2,986

Total liabilities

 

454,409

 

453,284

Commitments and contingencies

 

  

 

  

Shareholders' equity:

 

  

 

  

Preferred stock, $0.01 per share par value, 400,000 shares authorized; zero shares issued and outstanding

 

 

Common stock, $0.01 per share par value, 29,600,000 shares authorized as of April 30, 2022 and January 29, 2022; 21,804,017 and 21,571,387 shares issued and outstanding as of April 30, 2022 and January 29, 2022

 

218

 

216

Additional paid-in capital

 

539,400

 

538,627

Accumulated deficit

 

(481,359)

 

(469,463)

Accumulated other comprehensive loss

(6,703)

(2,428)

Total shareholders’ equity

 

51,556

 

66,951

Equity of the non-controlling interest

2,093

2,412

Total equity

53,649

69,363

TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY

$

508,058

$

522,647

The accompanying notes are an integral part of these condensed consolidated financial statements.

3

Table of Contents

iMEDIA BRANDS, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(in thousands, except share and per share data)

(Unaudited)

Three Months Ended

April 30,

May 1,

    

2022

    

2021

Net sales

$

154,544

$

113,203

Cost of sales

 

93,207

 

67,196

Gross profit

 

61,337

 

46,007

Operating expense:

 

  

 

  

Distribution and selling

 

43,149

 

34,247

General and administrative

 

13,650

 

6,436

Depreciation and amortization

 

10,893

 

7,375

Restructuring costs

 

157

 

Total operating expense

 

67,850

 

48,058

Operating loss

 

(6,513)

 

(2,051)

Other income (expense):

 

  

 

  

Interest income and other

 

168

 

1

Interest expense

 

(5,854)

 

(1,313)

Total other expense, net

 

(5,686)

 

(1,312)

Loss before income taxes

 

(12,198)

 

(3,363)

Income tax provision

 

(16)

(15)

Net loss

$

(12,215)

$

(3,378)

Less: Net loss attributable to non-controlling interest

(319)

(150)

Net loss attributable to shareholders

(11,896)

(3,228)

Net loss per common share

$

(0.55)

$

(0.21)

Net loss per common share — assuming dilution

$

(0.55)

$

(0.21)

Weighted average number of common shares outstanding:

 

  

 

  

Basic

 

21,742,286

 

15,517,454

Diluted

 

21,742,286

 

15,517,454

The accompanying notes are an integral part of these condensed consolidated financial statements.

4

Table of Contents

iMEDIA BRANDS, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS
(in thousands, except share and per share data)

(Unaudited)

Three Months Ended

April 30,

May 1,

    

2022

    

2021

Net loss

$

(12,215)

$

(3,378)

Other comprehensive loss:

Foreign currency translation adjustments

 

(4,275)

 

Total other comprehensive loss

 

(4,275)

 

Comprehensive loss

 

(16,490)

 

(3,378)

Comprehensive loss attributable to non-controlling interest

(319)

(150)

Comprehensive loss attributable to shareholders

$

(16,171)

$

(3,228)

5

Table of Contents

iMEDIA BRANDS, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY
(in thousands, except share and per share data)

(Unaudited)

    

Common Stock

    

    

    

    

    

    

    

    

    

Additional 

Additional Other

Equity of

Total 

Number 

Paid-In 

Accumulated 

Comprehensive

Non-Controlling

Shareholders' 

Three Months Ended April 30, 2022

of Shares

    

Par Value

Capital

Deficit

Income (Loss)

Interest

Equity

BALANCE, January 29, 2022

 

21,571,387

$

216

$

538,627

$

(469,463)

$

(2,428)

$

2,412

$

69,363

Net loss

 

 

 

 

(11,896)

 

 

(319)

 

(12,215)

Common stock issuances pursuant to equity compensation awards

 

232,630

 

2

 

(212)

 

 

 

 

(210)

Share-based payment compensation

 

 

 

985

 

 

 

 

985

Change in cumulative translation adjustment

(4,275)

(4,275)

BALANCE, April 30, 2022

 

21,804,017

$

218

$

539,400

$

(481,359)

$

(6,703)

$

2,093

$

53,649

    

Common Stock

    

    

    

    

    

    

    

    

    

Additional 

Additional Other

Equity of

Total 

Number 

Paid-In 

Accumulated 

Comprehensive

Non-Controlling

Shareholders' 

Three Months Ended May 1, 2021

of Shares

    

Par Value

Capital

Deficit

Income (loss)

Interest

Equity

BALANCE, January 30, 2021

 

13,019,061

$

130

$

474,375

$

(447,455)

$

$

$

27,050

Net loss

 

 

 

 

(3,228)

 

 

(150)

 

(3,378)

Common stock issuances pursuant to equity compensation awards

 

76,341

 

1

 

(262)

 

 

 

 

(261)

Share-based payment compensation

 

 

 

668

 

 

 

 

668

Common stock and warrant issuance

 

3,289,000

 

33

 

21,191

 

 

 

 

21,224

Investment of non-controlling interest

3,430

3,430

BALANCE, May 1, 2021

 

16,384,402

$

164

$

495,972

$

(450,683)

$

$

3,280

$

48,733

The accompanying notes are an integral part of these condensed consolidated financial statements.

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iMEDIA BRANDS, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands, except share and per share data)

(Unaudited)

Three Months Ended

April 30,

May 1,

2022

    

2021

OPERATING ACTIVITIES:

  

 

  

Net loss

$

(12,215)

$

(3,378)

Adjustments to reconcile net loss to net cash used for operating activities:

 

  

 

  

Depreciation and amortization

 

11,731

 

8,317

Share-based payment compensation

 

985

 

668

Payments for television broadcast rights

(5,524)

(6,219)

Amortization of deferred financing costs

 

727

 

46

Changes in operating assets and liabilities:

 

  

 

  

Accounts receivable, net

 

2,781

 

6,050

Inventories

 

956

 

(517)

Deferred revenue

 

1,166

 

149

Prepaid expenses and other

 

(2,610)

 

(3,639)

Accounts payable and accrued liabilities

 

(4,693)

 

(16,694)

Net cash used for operating activities

 

(6,696)

 

(15,217)

INVESTING ACTIVITIES:

 

  

 

  

Property and equipment additions

 

(2,125)

 

(2,078)

Acquisitions

(3,500)

Net cash used for investing activities

 

(2,125)

 

(5,578)

FINANCING ACTIVITIES:

 

  

 

  

Proceeds from issuance of revolving loan

 

933

 

Proceeds from issuance of common stock and warrants

 

 

21,224

Proceeds from issuance of term loan

9,980

Payments on term loan

 

 

(678)

Payments on seller notes

(1,000)

Payments on finance leases

 

 

(28)

Payments for restricted stock issuance

 

(210)

 

(262)

Payments for deferred financing costs

 

(127)

 

Net cash provided by financing activities

 

9,576

 

20,256

Net increase (decrease) in cash and restricted cash

 

755

 

(539)

Effect of exchange rate changes on cash

(1)

BEGINNING CASH AND RESTRICTED CASH

 

13,188

 

15,485

ENDING CASH AND RESTRICTED CASH

$

13,942

$

14,946

SUPPLEMENTAL CASH FLOW INFORMATION:

Interest paid

$

4,221

$

1,267

Income taxes paid

$

4

$

-

SUPPLEMENTAL NON-CASH INVESTING AND FINANCING ACTIVITIES:

Property and equipment purchases included in accounts payable

$

527

$

447

Deferred financing costs included in accrued liabilities

$

100

$

-

Common stock issuance costs included in accrued liabilities

$

-

$

259

The accompanying notes are an integral part of these condensed consolidated financial statements.

7

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iMEDIA BRANDS, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in thousands, except share and per share information)

April 30, 2022

(Unaudited)

(1)   General

The Company is a leading interactive media company capitalizing on the convergence of entertainment, ecommerce, and advertising. The Company owns a growing, global portfolio of entertainment, consumer brands and media commerce services businesses that cross promote and exchange data with each other to optimize the engagement experiences it creates for advertisers and consumers. The Company’s growth strategy revolves around its ability to increase its expertise and scale using interactive video and first-party data to engage customers within multiple business models and multiple sales channels. The Company believes its growth strategy builds on its core strengths and provides an advantage in these marketplaces.

During the fourth quarter of fiscal 2021, the Company began reporting based on three reportable segments:

Entertainment, which is comprised of its television networks, ShopHQ, ShopBulldogTV, ShopHQHealth, ShopJewelryHQ and 1-2-3.tv.
Consumer Brands, which is comprised of Christopher & Banks (“C&B”), J.W. Hulme Company (“JW”), Cooking with Shaquille O’Neal (“Shaq”), OurGalleria.com and TheCloseout.com.
Media Commerce Services, which is comprised of iMedia Digital Services (“iMDS”), Float Left (“FL”) and i3PL.

The corresponding current and prior period segment disclosures have been recast to reflect the current segment presentation. See Note 10 – “Business Segments.”

(2)    Basis of Financial Statement Presentation

Principles of Consolidation

The accompanying unaudited condensed consolidated financial statements have been prepared by the Company pursuant to the rules and regulations of the Securities and Exchange Commission ("SEC"). Certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles ("GAAP") in the United States of America have been condensed or omitted in accordance with these rules and regulations. The accompanying condensed consolidated balance sheet as of January 29, 2022 has been derived from the Company’s audited financial statements for the fiscal year ended January 29, 2022. The information furnished in the interim condensed consolidated financial statements includes normal recurring adjustments and reflects all adjustments which, in the opinion of management, are necessary for a fair presentation of these financial statements. Although management believes the disclosures and information presented are adequate, these interim condensed consolidated financial statements should be read in conjunction with the Company’s most recent audited financial statements and notes thereto included in its annual report on Form 10-K for fiscal year ended 2021. Operating results for the three-month period ended April 30, 2022 are not necessarily indicative of the results that may be expected for fiscal year ending January 28, 2023.

The accompanying condensed consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. Intercompany accounts and transactions have been eliminated in consolidation.

Fiscal Year

The Company’s fiscal year ends on the Saturday nearest to January 31 and results in either a 52-week or 53-week fiscal year. References to years in this report relate to fiscal years, rather than to calendar years. The Company’s most recently completed fiscal year, fiscal 2021, ended on January 29, 2022, and consisted of 52 weeks. Fiscal 2022 will end January 28, 2023 and will contain 52 weeks. The three-month periods ended April 30, 2022 and May 1, 2021 consisted of 13 weeks.

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iMEDIA BRANDS, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

(Dollars in thousands, except share and per share information)
(Unaudited)

Recently Adopted Accounting Standards

In March 2020, the FASB issued ASU 2020-04, Reference Rate Reform (Topic 848): Facilitation of the Effects of Reference Rate Reform on Financial Reporting. This update provides optional expedients and exceptions for applying generally accepted accounting principles to certain contract modifications and hedging relationships that reference London Inter-bank Offered Rate (LIBOR) or another reference rate expected to be discontinued. Topic 848 is effective upon issuance and generally can be applied through December 31, 2022. In January 2021, the FASB issued ASU 2021-01, Reference Rate Reform (Topic 848), which refines the scope of Topic 848 and clarifies some of its guidance. Specifically, certain provisions in Topic 848, if elected by an entity, apply to derivative instruments that use an interest rate for margining, discounting, or contract price alignment that is modified as a result of reference rate reform. Amendments to the expedients and exceptions in Topic 848 capture the incremental consequences of the scope clarification and tailor the existing guidance to derivative instruments affected by the discounting transition. The amendments are effective immediately for all entities. An entity may elect to apply the amendments on a full retrospective basis. The Company has not adopted any of the optional expedients or exceptions through April 30, 2022, but the Company will continue to evaluate the possible adoption of any such expedients or exceptions and does not expect such adoption to have a material impact on its condensed consolidated financial statements.

In August 2020, the FASB issued ASU No. 2020-06, Debt – Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging – Contracts in Entity’s Own Equity (Subtopic 815-40), or ASU 2020-06. The guidance in ASU 2020-06 simplifies the accounting for convertible instruments and its application of the derivatives scope exception for contracts in its own equity. ASU 2020-06 removes certain settlement conditions that are required for equity contracts to qualify for the derivative scope exception. ASU 2020-06 is effective for fiscal years beginning after December 15, 2021, including interim periods within those fiscal years, with early adoption permitted. The Company adopted this standard on January 30, 2022 using the modified retrospective approach. The adoption of ASU 2020-06 did not have a material impact on the Company’s condensed consolidated financial statements.

Recently Issued Accounting Pronouncements

In January 2017, the FASB issued ASU 2017-04, Intangibles – Goodwill and Other (Topic 350): Simplifying the Test for Goodwill Impairment. This new guidance eliminates the requirement to calculate the implied fair value of goodwill to measure a goodwill impairment charge. Instead, entities will record an impairment charge based on the excess of a reporting unit’s carrying amount over its fair value. The changes are effective for smaller reporting companies for fiscal years beginning after December 15, 2022, including interim periods within those fiscal years, and early adoption is permitted. The Company is currently evaluating the impact that this guidance will have on its condensed consolidated financial statements.

In October 2021, the FASB issued ASU 2021-08, Business Combinations (Topic 805): Accounting for Contract Assets and Liabilities from Contracts with Customers, which provides guidance to improve the accounting for acquired revenue contracts with customers in a business combination by addressing diversity in practice. This ASU is effective for the Company on January 29, 2023, with early adoption permitted, and shall be applied on a prospective basis to business combinations that occur on or after the adoption date. The Company is evaluating the effect that the implementation of this standard may have on the Company's condensed consolidated financial statements, but does not currently expect the impact to be material.

In November 2021, the FASB issued ASU 2021-10, Government Assistance (Topic 832): Disclosures by Business Entities about Government Assistance, which provides guidance to increase the transparency of government assistance transactions with business entities that are accounted for by applying a grant or contribution accounting model. This ASU is effective for the Company's annual financial statements to be issued for the year ended January 28, 2023, with early adoption permitted. The Company expects to adopt this new accounting standard in its Annual Report on Form 10-K for the year ended January 28, 2023, and does not expect the adoption of this standard to have a material impact on the Company's condensed consolidated financial statements.

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iMEDIA BRANDS, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

(Dollars in thousands, except share and per share information)
(Unaudited)

(3)   Revenue

Revenue Recognition

For revenue in the entertainment and consumer brands reporting segments, revenue is recognized when control of the promised merchandise is transferred to customers in an amount that reflects the consideration the Company expects to receive in exchange for the merchandise, which is upon shipment. For revenue in the media advertising services segment, revenue is recognized when the services are provided to the customer, which is generally performed over time. Revenue is reported net of estimated sales returns, credits and incentives, and excludes sales taxes. Sales returns are estimated and provided for at the time of sale based on historical experience.

A performance obligation is a promise in a contract to transfer a distinct good or service to the customer and is the unit of account in Accounting Standards Codification (“ASC”) 606. A contract’s transaction price is allocated to each distinct performance obligation and recognized as revenue when, or as, the performance obligation is satisfied. Substantially all of the Company’s merchandise sales are single performance obligation arrangements for transferring control of merchandise to customers or providing service to customers.

The Company’s merchandise is generally sold with a right of return for up to a certain number of days after the merchandise is shipped and the Company may provide other credits or incentives, which are accounted for as variable consideration when estimating the amount of revenue to recognize. Merchandise returns and other credits including the provision for returns are estimated at contract inception and updated at the end of each reporting period as additional information becomes available. As of April 30, 2022 and January 29, 2022, the Company recorded a merchandise return liability of $6,253 and $8,126, included in accrued liabilities, and a right of return asset of $2,709 and $3,770, included in Prepaid Expenses and Other.

In accordance with ASC 606-10-50, the Company disaggregates revenue from contracts with customers by significant product groups and timing of when the performance obligations are satisfied. A reconciliation of disaggregated revenue by segment and significant product group is provided in Note 10 – “Business Segments and Sales by Product Group.”

As of April 30, 2022, approximately $248 is expected to be recognized from remaining performance obligations over the next 12 months. The Company has applied the practical expedient to exclude the value of remaining performance obligations for contracts with an original expected term of one year or less. There was no revenue recognized over time for the three-month periods ended April 30, 2022 and May 1, 2021.

Accounts Receivable

For its entertainment and consumer brands segments, the Company utilizes an installment payment program called ValuePay that entitles customers to purchase merchandise and generally pay for the merchandise in two or more equal monthly credit card installments. Payment is generally required within 30 to 60 days from the purchase date. The Company has elected the practical expedient to not adjust the promised amount of consideration for the effects of a significant financing component when the payment terms are less than one year. Accounts receivable consist primarily of amounts due from customers for merchandise and service sales, receivables from credit card companies, and amounts due from vendors for unsold and returned products and are reflected net of reserves for estimated uncollectible amounts. The Company records accounts receivable at the invoiced amount and does not charge interest on past due invoices. A provision for ValuePay bad debts is provided as a percentage of ValuePay receivables in the period of sale and is based on historical experience and the Company’s judgments about the creditworthiness of customers based on ongoing credit evaluations. The Company reviews its accounts receivable from customers that are past due to identify specific accounts with known disputes or collectability issues. As of April 30, 2022 and January 29, 2022, the Company had approximately $39,615 and $47,008 of net receivables due from customers under the ValuePay installment program and total reserves for estimated uncollectible amounts of $2,950 and $3,019.

10

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iMEDIA BRANDS, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

(Dollars in thousands, except share and per share information)
(Unaudited)

(4)    Fair Value Measurements

GAAP utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The fair value hierarchy gives the highest priority to observable quoted prices (unadjusted) in active markets for identical assets and liabilities (Level 1 measurement), then priority to quoted prices for similar instruments in active markets, quoted prices for identical or similar instruments in markets that are not active and model-based valuation techniques for which all significant assumptions are observable in the market (Level 2 measurement) and the lowest priority to unobservable inputs (Level 3 measurement).

The valuation for the 8.50% Senior Unsecured Notes is based on the quoted prices in active markets for identical assets, a Level 1 input. The 8.50% Senior unsecured notes (ticker: IMBIL) are traded on the Nasdaq stock exchange, which the Company considers to be an “active market,” as defined by U.S. GAAP. Therefore, these Notes are measured based on quoted prices in an active market and included as Level 1 fair value instruments in the table below.

The carrying amount of the Siena revolving loan approximate its fair values as its variable interest rates are based on prevailing market rates, which are a Level 2 input. The carrying amounts of the GreenLake Real Estate financing term loan, GCP note, and seller notes reasonably approximate their fair values because their interest rates are similar to market rates for similar instruments, which are Level 2 inputs.

The Company’s financial instruments are listed with their fair values below as of April 30, 2022 and January 29, 2022:

Fair Value Measurements at April 30, 2022

Total

Level 1

Level 2

Level 3

Liabilities:

Siena revolving loan

$

61,149

$

$

61,149

$

8.5% Senior unsecured notes (IMBIL)

61,632

61,632

GreenLake Real Estate financing term loan

28,500

28,500

Seller notes

27,234

27,234

GCP note

10,600

10,600

Fair Value Measurements at January 29, 2022

Total

Level 1

Level 2

Level 3

Liabilities:

Siena revolving loan

$

60,216

$

$

60,216

$

8.5% Senior unsecured notes (IMBIL)

70,176

70,176

GreenLake Real Estate Financing term loan

28,500

28,500

Seller notes

29,354

29,354

The Company had no Level 3 investments that use significant unobservable inputs as of April 30, 2022 and January 29, 2022.

(5)    Television Broadcast Rights

Television broadcast rights in the accompanying condensed consolidated balance sheets consisted of the following:

    

April 30, 2022

    

January 29, 2022

Television broadcast rights

$

146,200

$

146,200

Less accumulated amortization

 

(51,779)

 

(43,858)

Television broadcast rights, net

$

94,421

$

102,342

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iMEDIA BRANDS, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

(Dollars in thousands, except share and per share information)
(Unaudited)

During fiscal 2021, the Company entered into certain affiliation agreements with television service providers for carriage of its television programming over their systems, including channel placement rights, which ensure the Company keeps its channel position on the service provider’s channel line-up during the term. The Company recorded additional television broadcast rights of $0 and $102,545 during the first three months of fiscal year 2022 and full year 2021, which represent the present value of payments for the television broadcast rights associated with the channel position placement. Television broadcast rights are amortized on a straight-line basis over the lives of the individual agreements. The remaining weighted average lives of the television broadcast rights was 4.2 years as of April 30, 2022. Amortization expense related to the television broadcast rights was $7,922 for the three-month period ended April 30, 2022 and $5,200 for the three-month period ended May 1, 2021 and is included in depreciation and amortization within the condensed consolidated statements of operations. Estimated future broadcast rights amortization expense is $19,600 for fiscal 2022, $20,493 for fiscal 2023, $20,493 for fiscal 2024, $20,493 for fiscal 2025, $13,342 for fiscal 2026 and $0 thereafter. The liability relating to the television broadcast rights was $108,983 as of April 30, 2022, of which $31,868 was classified as current in the accompanying condensed consolidated balance sheets. During the first three months of fiscal 2022, the Company made scheduled payments on the liability of $5,524. Interest expense related to the television broadcast rights obligation was $1,319 during the three-month period ended April 30, 2022 and $503 during the three-month period ended May 1, 2021.

In addition to the Company securing broadcast rights for channel position, the Company’s affiliation agreements generally provide that it will pay each operator a monthly service fee, most often based on the number of homes receiving the Company’s programming, and in some cases marketing support payments. Monthly service fees are expensed as distribution and selling expense within the condensed consolidated statement of operations.

(6)    Goodwill and Intangible Assets

Goodwill

The following table presents the changes in goodwill during the three months ended April 30, 2022:

Balance, January 29, 2022

$

99,050

Acquisition valuation adjustment

 

(2,365)

Foreign currency translation adjustment

 

(3,527)

Balance, April 30, 2022

$

93,158

The acquisition valuation adjustment made to goodwill in the first quarter of 2022 related primarily to a purchase price reallocation made after the Company performed additional analysis and assessments regarding the allocation of the 1-2-3.tv Group purchase price.  See Note 15 – “Business Acquisitions.”

Finite-lived Intangible Assets

Intangible assets in the accompanying condensed consolidated balance sheets consisted of the following:

April 30, 2022

January 29, 2022

Estimated 

Gross 

Gross 

Useful Life 

Carrying 

Accumulated 

Carrying 

Accumulated 

    

(In Years)

    

Amount

    

Amortization

Net Amount

    

Amount

Amortization

    

Net Amount

Trademarks and Trade Names

 

15

 

$

15,888

 

$

(816)

$

15,072

 

$

14,462

 

$

(451)

 

$

14,011

Technology

 

4-9

 

7,657

 

(1,034)

6,623

 

6,524

 

(752)

 

5,772

Customer Lists and Relationships

 

3-14

 

7,719

 

(766)

6,953

 

8,689

 

(619)

 

8,070

Vendor Exclusivity

 

5

 

193

 

(116)

77

 

193

 

(106)

 

87

Total finite-lived intangible assets

 

$

31,457

 

$

(2,732)

$

28,725

 

$

29,868

$

(1,928)

 

$

27,940

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iMEDIA BRANDS, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

(Dollars in thousands, except share and per share information)
(Unaudited)

Intangible assets, net in the accompanying balance sheets consist of trade names, technology, customer lists and a vendor exclusivity agreement primarily related to the various acquisitions the Company completed in fiscal 2021 and 2019. Amortization expense related to the finite-lived intangible assets was $804 and $104 for the three-month periods ended April 30, 2022 and May 1, 2021. Estimated future amortization expense is $2,363 for fiscal 2022, $3,094 for fiscal 2023, $2,898 for fiscal 2024, $2,714 for fiscal 2025, and $2,241 for fiscal 2026 and $15,415 thereafter.

(7)   Credit Agreements

The Company’s long-term credit facilities consist of:

    

April 30, 2022

    

January 29, 2022

Siena revolving loan due July 31, 2024, principal amount

$

61,149

$

60,216

8.5% Senior Unsecured Notes, due 2026, principal amount

80,000

80,000

GreenLake Real Estate Financing term loan due July 31, 2024, principal amount

28,500

28,500

Seller notes:

Seller note due in annual installments, maturing in November 2023, principal amount

18,990

20,062

Seller note due in quarterly installments, maturing in December 2023, principal amount

7,000

8,000

Total seller notes

25,990

28,062

GCP promissory note

10,600

Total debt

206,239

196,778

Less: unamortized debt issuance costs

(7,241)

(7,607)

Less: unamortized debt discount

(600)

Plus: unamortized debt premium

1,244

1,292

Total carrying amount of debt

199,641

190,463

Less: current portion of long-term debt

(24,095)

(14,031)

Long-term debt, net

$

175,546

$

176,432

GCP Promissory Note with Share Redemption Option

On April 18, 2022, the Company entered into a Securities Purchase Agreement (the “SPA”), by and between the Company and Growth Capital Partners, LLC (“GCP”), for the purchase and sale of an unsecured promissory note (the “Promissory Note”) in the original aggregate principal amount of $10,600, which may, at the Company’s discretion, be settled in cash or at a premium into shares of the Company’s common stock, $0.01 par value (“Common Stock”), in a private placement upon the terms and subject to the limitations and conditions set forth in the Promissory Note. The aggregate purchase price of the Promissory Note was $10,000, which reflects an original issue discount of $600. On May 17, 2022, the Company paid off $7,500 of the Note. Additional information contained in Note 16 – “Subsequent Events.”

The Promissory Note accrues interest at 7% per annum, unless an Event of Default has occurred and is continuing, at which time at the election of the GCP, interest would accrued at a rate equal to the lesser of 18% per annum or the maximum rate permitted under applicable law. The Promissory Note matures on May 18, 2023. Beginning six months after the purchase date, GCP has the right, exercisable at any time in its sole and absolute discretion, to redeem all or any portion of the Promissory Note, subject to a maximum monthly redemption amount of $1,500. As such, the entirety of the Promissory Note is included in the Current portion of long-term debt line item of the accompanying financial statements.

Interest expense recorded under the Note was $27 for the three-month period ended April 30, 2022.

Debt discount and issuance costs, net of amortization, relating to the Promissory Note were $720 and $0 as of April 30, 2022, and January 29, 2022, respectively and are included as a direct reduction to the Promissory Note liability balance within the accompanying consolidated balance sheets. The balance of these costs is being expensed as additional interest over the 13 month term of the Promissory Note at an effective interest rate of 13.3%.

13

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iMEDIA BRANDS, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

(Dollars in thousands, except share and per share information)
(Unaudited)

8.50% Senior Unsecured Notes

On September 28, 2021, the Company completed and closed on its $80,000 offering of 8.50% Senior Unsecured Notes due 2026 (the “Notes”) and issued the Notes. The Company received related net proceeds of $73,700 after deducting the underwriting discount and estimated offering expenses payable by the Company (including fees and reimbursements to the underwriters). The Notes were issued under an indenture, dated September 28, 2021 (the “Base Indenture”), between the Company and U.S. Bank National Association, as trustee (the “Trustee”), as supplemented by the First Supplemental Indenture, dated September 28, 2021 (the “Supplemental Indenture,” and the Base Indenture as supplemented by the Supplemental Indenture, the “Indenture”), between the Company and the Trustee. The Notes were denominated in denominations of $25.00 and integral multiples of $25.00 in excess thereof.

The Notes pay interest quarterly in arrears on March 31, June 30, September 30 and December 31 of each year, commencing on December 31, 2021, at a rate of 8.50% per year, and will mature on September 30, 2026.

The Notes are the senior unsecured obligations of the Company. There is no sinking fund for the Notes. The Notes are the obligations of iMedia Brands, Inc. only and are not obligations of, and are not guaranteed by, any of the Company’s subsidiaries. The Company may redeem the Notes for cash in whole or in part at any time at its option (i) on or after September 30, 2023 and prior to September 30, 2024, at a price equal to $25.75 per note, plus accrued and unpaid interest to, but excluding, the date of redemption, (ii) on or after September 30, 2024 and prior to September 30, 2025, at a price equal to $25.50 per note, plus accrued and unpaid interest to, but excluding, the date of redemption, and (iii) on or after September 30, 2025 and prior to maturity, at a price equal to $25.25 per note, plus accrued and unpaid interest to, but excluding, the date of redemption. The Indenture provides for events of default that may, in certain circumstances, lead to the outstanding principal and unpaid interest of the Notes becoming immediately due and payable. If a Mandatory Redemption Event (as defined in the Supplemental Indenture) occurs, the Company will have an obligation to redeem the Notes, in whole but not in part, within 45 days after the occurrence of the Mandatory Redemption Event at a redemption price in cash equal to $25.50 per note plus accrued and unpaid interest, if any, to, but excluding, the date of redemption.

The Company used all of the net proceeds from the offering to fund its closing cash payment in connection with the acquisition of 123tv Invest GmbH and 123tv Holding GmbH, and any remaining proceeds for working capital and general corporate purposes, which may include payments related to the acquisition.

The offering was made pursuant to an effective shelf registration statement filed with the Securities and Exchange Commission (the “Commission”) under the Securities Act of 1933, as amended (the “Act”) on August 5, 2021 and declared effective by the Commission on August 12, 2020 (File No. 333-258519), a base prospectus included as part of the registration statement, and a prospectus supplement, dated September 23, 2021, filed with the Commission pursuant to Rule 424(b) under the Securities Act.

Interest expense recorded under the 8.50% Senior Unsecured Notes was $2,037 for the three-month period ended April 30, 2022 and $0 for the three-month period ended May 1, 2021.

Debt issuance costs, net of amortization, relating to the revolving line of credit were $5,608 and $5,925 as of April 30, 2022, and January 29, 2022, respectively and are included as a direct reduction to the 8.50% Senior Unsecured Notes liability balance within the accompanying consolidated balance sheets. The balance of these costs is being expensed as additional interest over the five-year term of the 8.50% Senior Unsecured Notes at an effective interest rate of 10.1%.

Siena Credit Facility

On July 30, 2021, the Company and certain of its subsidiaries, as borrowers, entered into a loan and security agreement (as amended through April 18, 2022, the “Loan Agreement”) with Siena Lending Group LLC and the other lenders party thereto from time to time, Siena Lending Group LLC, as agent (the “Agent”), and certain additional subsidiaries of the Company, as guarantors thereunder. The Loan Agreement has a three-year term and provides for up to a $80,000 revolving line of credit. Subject to certain conditions, the Loan Agreement also provides for the issuance of letters of credit in an aggregate amount up to $5,000 which, upon issuance, would be deemed advances under the revolving line of credit. Proceeds of borrowings were used to refinance all indebtedness owing to PNC

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(Dollars in thousands, except share and per share information)
(Unaudited)

Bank, National Association, to pay the fees, costs, and expenses incurred in connection with the Loan Agreement and the transactions contemplated thereby, for working capital purposes, and for such other purposes as specifically permitted pursuant to the terms of the Loan Agreement. The Company’s obligations under the Loan Agreement are secured by substantially all of its assets and the assets of its subsidiaries as further described in the Loan Agreement.

On April 18, 2022, the parties to the Loan and Security Agreement entered into a Fourth Amendment to the Loan Agreement (the “Fourth Amendment”), which revised the agreement to consent to enter into a Securities Purchase Agreement and sell to Investor a convertible promissory note.

On May 6, 2022, the parties to the Loan and Security Agreement entered into a Fifth Amendment to the Loan Agreement (the “Fifth Amendment”), which revised the agreement to request that Agent and Lenders agree to join Portal as a new borrower (the “New Borrower”) under the Loan Agreement and amend the terms and conditions set forth in the Loan Agreement. Additional information contained in Note 16 – “ Subsequent  Events”.

On May 27, 2022, the parties to the Loan and Security Agreement entered into a Sixth Amendment to the Loan Agreement (the “Sixth Amendment”), which revised the agreement to consent to the repayment of the short term loan advanced by 1-2-3.TV GmbH in the amount of $1,500. The Sixth Amendment also amended the required Minimum Liquidity and Senior Debt Leverage Ratio and amended the terms and conditions set forth in the Loan Agreement. Additional information contained in Note 16 – “Subsequent Events”.

Subject to certain conditions, borrowings under the Loan Agreement bear interest at 4.50% plus the London interbank offered rate for deposits in dollars (“LIBOR”) for a period of 30 days as published in The Wall Street Journal three business days prior to the first day of each calendar month. There is a floor for LIBOR of 0.50%. As of the Sixth Amendment, the LIBOR has been replaced with the SOFR.

The Loan Agreement contains customary representations and warranties and financial and other covenants and conditions, including, among other things, minimum liquidity requirements. The Company is also subject to a maximum senior net leverage ratio. In addition, the Loan Agreement places restrictions on the Company’s ability to incur additional indebtedness or prepay existing indebtedness, to create liens or other encumbrances, to sell or otherwise dispose of assets, to merge or consolidate with other entities, and to make certain restricted payments, including payments of dividends to shareholders. The Company also pays a monthly fee at a rate equal to 0.50% per annum of the average daily unused amount of the credit facility for the previous month.

As of April 30, 2022, the Company had total borrowings of $61,149 under its revolving line of credit with Siena. Remaining available capacity under the revolving line of credit as of April 30, 2022 was approximately $4,054, which provided liquidity for working capital and general corporate purposes. As of April 30, 2022, the Company was in compliance with applicable financial covenants of the Siena Credit Facility and expects to be in compliance with applicable financial covenants over the next twelve months.

Interest expense recorded under the Siena Credit Facility was $1,030 for the three-month period ended April 30, 2022 and $0 for the three-month period ended May 1, 2021.

Deferred financing costs, net of amortization, relating to the revolving line of credit were $2,303 and $2,411 as of April 30, 2022 and January 29, 2022 and are included within other assets within the accompanying condensed consolidated balance sheets. The balance of these costs is being expensed as additional interest over the three-year term of the Siena Loan Agreement.

GreenLake Real Property Financing

On July 30, 2021, two of the Company’s subsidiaries, VVI Fulfillment Center, Inc. and EP Properties, LLC (collectively, the “Borrowers”), and the Company, as guarantor, entered into that certain Promissory Note Secured by Mortgages (the “GreenLake Note”) with GreenLake Real Estate Finance LLC (“GreenLake”) whereby GreenLake agreed to make a secured term loan (the “Term Loan”) to the Borrowers in the original amount of $28,500. The GreenLake Note is secured by, among other things, mortgages encumbering the Company’s owned properties in Eden Prairie, Minnesota and Bowling Green, Kentucky (collectively, the “Mortgages”) as well as

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(Dollars in thousands, except share and per share information)
(Unaudited)

other assets as described in the GreenLake Note. Proceeds of borrowings shall be used to (i) pay fees and expenses related to the transactions contemplated by the GreenLake Note, (ii) make certain payments approved by GreenLake to third parties, and (iii) provide for working capital and general corporate purposes of the Company. The Company has also pledged the stock that it owns in the Borrowers to secure its guarantor obligations.

The GreenLake Note is scheduled to mature on July 31, 2024. The borrowings, which include all amounts advanced under the GreenLake Note, bear interest at 10.00% per annum or, at the election of the Lender upon no less than 30 days prior written notice to the Borrowers, at a floating rate equal to the prime rate plus 200 basis points.

The Borrowers may prepay the GreenLake Note in full (but not in part) before July 30, 2022 (the “Lockout Date”) upon payment of a prepayment premium equal to the amount of interest that would have accrued from the date of prepayment through the Lockout Date. After the Lockout Date, the GreenLake Note may be prepaid in full or in any installment greater than or equal to $100,000 without any prepayment penalty or premium on 90 days’ prior written notice from Borrowers to GreenLake.

The GreenLake Note contains customary representations and warranties and financial and other covenants and conditions, including, a requirement that the Borrowers comply with all covenants set forth in the Loan Agreement described above. The GreenLake Note also contains certain customary events of default.

As of April 30, 2022, there was $28,500 outstanding under the term loan with GreenLake, all of which was classified as long-term in the accompanying condensed consolidated balance sheet. Principal borrowings under the term loan are non-amortizing over the life of the loan.

Interest expense recorded under the GreenLake Note was $889 for the three-month period ended April 30, 2022 and $0 for the three-month period ended May 1, 2021.

Debt issuance costs, net of amortization, relating to the GreenLake Note were $1,513 and $1,682 as of April 30, 2022, and January 29, 2022, respectively and are included as direct reductions to the GreenLake Note liability balance within the accompanying consolidated balance sheets. The balance of these costs is being expensed as additional interest over the three-year term of the GreenLake Note at an effective interest rate of 12.4%.

Seller Notes

On November 5, 2021 the Company issued a $20,800 seller note as a component of consideration for the acquisition of 1-2-3.tv. The seller note is payable annually in two equal installments in November 2022 and November 2023. The seller note bears interest at a rate of 8.50%. $18,990 is outstanding as of April 30, 2022. Interest expense recorded under the seller note was $418 for the three months ended April 30, 2022.

On July 30, 2021, the Company issued a $10,000 seller note as a component of consideration for the acquisition of Synacor’s Portal and Advertising business. The seller note is payable in $1,000 quarterly installments, maturing on December 31, 2023. The seller note bears interest at rates between 6% and 11% depending upon the period outstanding. $7,000 is outstanding as of April 30, 2022. Interest expense recorded under the seller note was $114 for the three months ended April 30, 2022.

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(Dollars in thousands, except share and per share information)
(Unaudited)

Maturities

The aggregate maturities of borrowings outstanding under the Company’s long-term debt obligations as of April 30, 2022 were as follows:

GreenLake Real

Seller

Estate Financing

Siena

8.5% Senior

GCP

Fiscal year

Notes

Term Loan

    

Revolving Loan

    

Unsecured Notes

    

Note

Total

2022

$

12,495

$

$

$

$

10,600

$

23,095

2023

13,495

 

 

 

 

 

13,495

2024

 

28,500

 

61,149

 

 

 

89,649

2025

 

 

 

 

 

2026

 

 

 

80,000

 

 

80,000

Total amount due

$

25,990

$

28,500

$

61,149

$

80,000

$

10,600

$

206,239

Less: unamortized debt issuance costs

(1,513)

(5,608)

(720)

(7,841)

Plus: unamortized debt premium

1,244

1,244

Total carrying amount of debt

$

27,234

$

26,987

$

61,149

$

74,392

$

9,880

$

199,641

Restricted Cash

The Company is required to keep cash in a restricted account in order to secure letters of credit to purchase inventory as well as to secure the Company’s corporate purchasing card program. Any interest income earned is recorded in that period. The Company had $1,893 in restricted cash accounts as of April 30, 2022 and January 29, 2022.

(8)   Shareholders’ Equity

Common Stock and Preferred Stock

The Company is authorized to issue 30,000,000 shares of capital stock, of which 400,000 is designated as Series A Junior Participating Cumulative Preferred Stock, and 29,600,000 shares of common stock. As of April 30, 2022, no shares of preferred stock were issued or outstanding and 21,804,017 shares of common stock were issued and outstanding. The board of directors may establish new classes and series of capital stock by resolution without shareholder approval; however, in certain circumstances the Company is required to obtain approval under the Company’s Siena Loan Agreement.

Public Offerings

On June 9, 2021, the Company completed a public offering, in which the Company issued and sold 4,830,918 shares of our common stock at a public offering price of $9.00 per share. After underwriter discounts and commissions and other offering costs, net proceeds from the public offering were approximately $39,955. The Company used the proceeds for general working capital purposes and to partially fund the acquisition of Synacor’s Ad and Portal business.

On February 18, 2021, the Company completed a public offering, in which the Company issued and sold 3,289,000 shares of its common stock at a public offering price of $7.00 per share, including 429,000 shares sold upon the exercise of the underwriter’s option to purchase additional shares. After underwriter discounts and commissions and other offering costs, net proceeds from the public offering were approximately $21,224. The Company used the proceeds for general working capital purposes.

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(Dollars in thousands, except share and per share information)
(Unaudited)