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THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM VALUEVISION INTERNATIONAL, INC.'S CONSOLIDATED BALANCE SHEET AS OF JULY 31, 1999 AND CONSOLIDATED STATEMENT OF OPERATIONS FOR THE SIX-MONTH PERIOD ENDED JULY 31, 1999 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH CONSOLIDATED FINANCIAL STATEMENTS AS FILED ON FORM 10-Q.

6-MOS JAN-31-2000 FEB-01-1999 JUL-31-1999 211,797 54,368 28,922 0 23,421 333,062 13,252 0 385,620 38,506 0 41,484 0 370 305,260 385,620 111,016 111,016 66,023 110,363 0 0 0 12,171 4,755 7,416 0 0 0 7,416 .26 .22 Accounts Receivable represents amounts net of allowances for doubtful accounts. Property and equipment represents amounts net of accumulated depreciation.