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THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM VALUEVISION INTERNATIONAL INC'S CONSOLIDATED BALANCE SHEET AS OF JULY 31, 1998 AND CONSOLIDATED STATEMENTS OF OPERATIONS FOR THE THREE AND SIX MONTH PERIODS ENDED JULY 31, 1998 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH CONSOLIDATED FINANCIAL STATEMENTS AS FILED ON FORM 10-Q

6-MOS JAN-31-1999 FEB-01-1998 JUL-31-1998 37,458,053 4,139,908 14,943,965 0 20,228,766 96,776,393 14,937,710 0 141,796,748 32,142,722 0 0 0 254,647 106,917,039 141,796,748 87,758,283 87,758,283 50,973,984 93,184,046 0 0 0 17,032,733 6,474,000 10,558,733 0 0 0 10,558,733 .40 .40 ACCOUNTS RECEIVABLE REPRESENTS AMOUNTS NET OF ALLOWANCES FOR DOUBTFUL ACCOUNTS PROPERTY AND EQUIPMENT REPRESENTS AMOUNTS NET OF ACCUMULATED DEPRECIATION